I’m Najwa — a UX designer, author, and founder of Uxflip. For over a decade, I’ve been helping companies simplify complex products and design experiences that truly put people first.

But design is only one part of my story. I’m also a mom, a storyteller, and someone who’s constantly exploring how life, culture, and identity shape who we are. My book, Are Women Allowed to Be Females?, comes from that journey — an honest reflection on womanhood, authenticity, and embracing femininity in a world that often asks us to hide it.

At my core, I believe in living with intention — whether I’m designing, writing, or raising my kids — and I love inspiring others to do the same: to reclaim their voice, embrace their truth, and live unapologetically.

Step into a heartfelt journey that invites you to question, reflect, and embrace your true self. In this empowering book, Najwa Zewdu explores the hidden pressures women face to adopt masculine traits, the discomfort society shows toward authentic femininity, and the delicate balance between strength, independence, and vulnerability.

With honesty, warmth, and courage, Najwa guides readers to reclaim their voice, embrace their femininity, and live unapologetically as who they truly are. Through personal stories and cultural reflections, she sheds light on the struggles women silently carry, while also celebrating the beauty of softness, intuition, and feminine power.

Are Women Allowed to Be Females? is more than a book — it’s an invitation. An invitation to challenge old narratives, to let go of guilt for simply being, and to rediscover the freedom of standing in your truth. It speaks to every woman who has ever felt torn between being “enough” and being herself, and to anyone who believes in the power of authenticity and self-expression.

This is not just a story about women — it’s a movement toward wholeness, balance, and a new way of being.

Embrace Your Femininity Today

Discover strength and vulnerability in womanhood