I’m Najwa — a UX designer, author, and founder of Uxflip. For over a decade, I’ve been helping companies simplify complex products and design experiences that truly put people first.

But design is only one part of my story. I’m also a mom, a storyteller, and someone who’s constantly exploring how life, culture, and identity shape who we are. My book, Are Women Allowed to Be Females?, comes from that journey — an honest reflection on womanhood, authenticity, and embracing femininity in a world that often asks us to hide it.

At my core, I believe in living with intention — whether I’m designing, writing, or raising my kids — and I love inspiring others to do the same: to reclaim their voice, embrace their truth, and live unapologetically.

Embrace Your Femininity Today

Discover strength and vulnerability in womanhood